Marketers urged to target over-50sBY KATE HAGE | THURSDAY, 12 OCT 2006 11:04AMInstead of chasing the fickle Generations X and Y, superannuation marketers could take their lead from an American marketing group urging businesses to turn their attention to a far wealthier and they say just as fickle demographic group, the over-50s. |
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Robert De Dominicis
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GBST HOLDINGS LIMITED
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It was during a family sojourn to the seaside town of Pescara, Italy, Rob DeDominicis first laid eyes on what would become the harbinger of his future. Andrew McKean writes.
